Market-leading video insight platform Voxpopme is seeing 2019 as its biggest year yet, with recent investment meaning the company is set to expand even more.
Since its inception in 2013, Voxpopme has grown from being a sub-project of another company, to a global business with offices in Birmingham, London, Salt Lake and Australia.
With their revenues quadrupling during the last three years they are also on course to more than double year-on-year, with their 55 employees set to increase to 90 within the next nine months.
It’s an exciting time for everyone at the second city tech company, as CEO and founder, Dave Carruthers, explained:
“What started as a three-person team in a corner office in Birmingham has become an enterprise-level video insight and analytics solution for the world’s leading brands.
“The success of our approach has been embraced by leaders in every field, enabling us to scale our team here in Birmingham, the US and Australia.”
Working with brands such as Asda and Microsoft, the Birmingham-based business specialise in self-recorded video feedback, captured by integrating video feedback questions into surveys or using their own specialist apps and communities.
The company very quickly realised that there was a real use for scalable video, after initial investment not long after their launch date opened them up to a world of opportunity.
Now working with some of the biggest brands in the UK market – as well as worldwide – the Voxpopme team have taken a simple video platform and transformed it into a vital piece of video insight technology for brands across the globe. Their two core markets are market research and customer experience, using their technology to cater to the needs of these two groups.
One main challenge Voxpopme overcame early on in their journey was how to provide these companies with video footage that they could digest quickly, with most having no time to go through hours of video footage.
The team then came up with their advanced analytics platform, which puts each video through a quality check process. Each clip uploaded is transcribed, timecoded and categorised into themes and coded by sentiment. All this is completed in a matter of minutes to give each brand an easy-to-digest set of videos.
In the world of technology, methods advance all the time, so the team are keen to stay on top of their understanding of the best ways to use and optimise video content. They’ve already been planning for the future, with more ways to enhance their suite of offerings.
Dave commented: “The next 12-months hold even more exciting growth opportunities for us as we embark on our Series B investment round, increase the market reach of our latest product, VideoCX, and continue to innovate our platform’s analysis and sharing capabilities.”
We’re excited to see where the future takes Voxpopme – we’ll be sure to update you on their ever-impressive story as they take on the world, one video at a time!