Sidetrade

Sidetrade is an award-winning artificial intelligence software provider for B2B marketing, sales, customer engagement, and finance. Its clients include numerous medium and large businesses around the world in every sector.

Sidetrade’s Data Science Lab, staffed by data scientists and data engineers, carries out funded AI research in collaboration with industry and academic partners, applying AI to real-life business and research challenges.

Sidetrade has seven offices, including one in Birmingham, led by Mark Sheldon, Sidetrade's chief technology officer. He oversees a team of data scientists and data engineers, leads the company’s global R&D strategy, and also runs the company's Coding Academy: a free training programme with employment opportunities in data and AI, for college and university leavers in the West Midlands.