Building on their growing presence in the African market, PM Connect’s latest partnership sees them join forces with Vodacom, which has a 43 per cent market share in South Africa alone. It will see PM Connect expand its roll-out of mobile-payment-enabled sports and entertainment subscription services for international clients to Africa for the first time.
Offering mobile payment technology which allows consumers to pay for lifestyle and sport content, videos and articles through carrier billing in a few clicks, the Colmore Row company have been successfully building a presence in Africa for the past two years.
During this period of growth, they have seen staff double and a 59% increase in turnover over a period of three years, which now stands at an impressive £19.3 million.
Commenting on the deal and plans for further successes, PM Connect’s group commercial director, Chris Purdie, said:
“This marks a key step for PM Connect as continued expansion into the African market features heavily in our ongoing growth plans. We’re looking forward to helping our clients access new audiences through the provision of quality sporting entertainment, and boosting accessibility of products and services for consumers.
“At present, our deal with Vodacom focuses on South Africa, the continent’s highest GDP country, but our sights are set on a widespread roll-out across the continent.”
This latest partnership follows a series of successes for PM Connect, including a contract win with the NBA and inclusion in the Sunday Times Hiscox Times Tech Track 100 for the second year running.
And there’s even more chance of further expansion, Chris Purdie noted: “With the African carrier billing payments market set to triple in the next five years, growth in the continent is a key opportunity not only to drive revenue, but to introduce global brands to entirely new audiences.
“As a Birmingham-based business, our growing presence in Africa allows us to act as a spearhead for technological excellence on a global scale, enabling us to provide more opportunities here in the local economy.”
And Chris confident that the contract with Vodacom will provide them with a strong platform: “Our new contract with Vodacom will provide us with a firm position in the African market, while offering a unique selling point to our clients in a region where mobile phone use for billing is set to soar and credit and debit card adoption remains low.
“Our mobile payment solutions will be crucial for global brands to succeed in markets that are otherwise difficult to monetise.”
We’ll be catching up with PM Connect to see what further plans they have for the future in a blog coming soon, so make sure you watch out for that!